Product ideation and launch - the lifecycle of a product - Snugz

Brandon Mackay, MAS is the owner and CEO of SnugZ USA based in Salt Lake City, Utah. His laid-back, employee-empowered leadership style has taken a small family business of six and transformed it into an industry powerhouse with over $50 million in annual sales and around 600 employees. Brandon has served on various boards, committees, and work groups inside and outside the promotional products industry. He is Six-Sigma Lean Certified and is a strong advocate for process improvement and employee development.

Brandon currently resides in Utah with his wife of 24 years, Liz, their four children, and two dogs. In his free time, you’ll find him outside enjoying all Utah has to offer from skiing, biking, and running to watch his children in their various sports. Passionate about life and an optimistic entrepreneur, Brandon enjoys the scenery ahead of him and the sun on his back.

Brittany David, MAS is the Chief Revenue Officer at SnugZ USA collaborating with the sales, marketing, and product development teams. She is a 16 year veteran of the promotional products industry and has been with SnugZ for eleven years. David is an advocate for the industry and completed a five-year term on the PPAI Board of Directors, serving as Chairperson in 2019. As a proven and driven leader, she serves on many advisory groups and committees. David is a PPAI Fellow and most recently selected as the Supplier Visionary award and listed on the ASI Power 50 most influential people in the industry listed alongside President & CEO Brandon Mackay. Her creative firepower and engaging personality has landed her on Counselor Magazine's Hot List and she has been a panelist, guest speaker, and keynote for many industry events. Among her other accolades, she has listed a Rising Star for both PPAI and PromoMarketing.