PromoKitchen and PromoCares: Sustainability in Promo
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Denise Taschereau is chief executive officer (CEO) and cofounder of Fairware. Denise got the idea to launch Fairware when she noticed how difficult it was to source promotional merchandise that reflected the social and environmental priorities of many of the brands and organizations she admired.
Prior to starting Fairware, Denise spent seven years as the Director of Sustainability and Community for Mountain Equipment Co-op, Canada’s largest outdoor retailer. She is currently a board member of Promo Cares, an industry group with a mission is to inspire, educate and provide actionable strategies to encourage social and environmental responsibility in the promotional products industry and our communities.
Mesa, AZ-based Marshall Atkinson is one of the leading production and efficiency experts for the decorated apparel industry. He is the owner of Atkinson Consulting, LLC.
As a coach, Atkinson focuses on operational efficiency, continuous improvement, workflow strategy, business planning, marketing, employee motivation, management, and sustainability.
He is a frequent trade show speaker, article & blog author, and is the host for the YouTube show for Jerzees “Adventures in Apparel Decorating”.
Atkinson has released four eBooks for the industry: “Top 10 Workflow Tips”, “Shop Basic Info Pack”, “Price for Profit”, and “T-shirt Texture Tricks”. His new book, “Moving Past Disaster” was released in May 2020.
For 2020, he has developed the first in a series of online learning courses. “6 Steps to Kill Your Production Downtime” is focused on eliminating costly production downtime with several easy to implement lessons.
The eBooks, online courses, as well as his shop coaching plans and several hundred industry blog articles, can be found on his website at https://atkinsontshirt.com/.
Marshall also co-founded a decorated apparel industry sales and marketing education company called Shirt Lab, with industry entrepreneur Tom Rauen.